Privacy policy

Last Updated: June 23, 2026

Aeva Pets is operated by BrightWave Commerce LLC, 30 N Gould St Ste R, Sheridan, WY 82801. This policy explains what we collect, how we use it, and what rights you have.

1. Information We Collect

What you give us

• Name, email, phone number, shipping and billing address
• Payment information, processed securely by Stripe and never stored on our servers
• Order history and purchase preferences
• Messages sent to our support team
• Optional pet details such as your dog's breed, age, and weight
• Reviews or testimonials you submit

Collected automatically

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time on page, and click behavior
• Referring URLs and search terms

This data is collected via cookies and third party tools including Google Analytics and the Meta Pixel.

2. How We Use Your Information

• To process, fulfill, and ship your orders
• To send order confirmations, shipping notifications, and tracking updates
• To respond to support inquiries
• To send marketing emails and SMS messages where you have given consent
• To show relevant ads on Facebook and Instagram via the Meta Pixel
• To analyze website performance and improve our products
• To detect and prevent fraud and unauthorized transactions
• To comply with legal obligations

3. Who We Share Your Information With

We do not sell your personal information. We share data only with the service providers required to run our business.

4. Cookies and Tracking

Essential cookies are required for checkout and cart functionality. These cannot be disabled.

Analytics cookies help us understand how visitors use our site. This includes Google Analytics.

Marketing cookies allow us to show relevant ads on Facebook and Instagram. The Meta Pixel tracks certain actions on our site to measure ad performance.

You can manage cookies through your browser settings or opt out of Meta ad tracking via your Facebook and Instagram ad preferences.

5. Email and SMS Marketing

We use Klaviyo to send transactional and marketing communications. Every marketing email includes an unsubscribe link.

If you opted into SMS marketing, reply STOP at any time to unsubscribe. SMS is available to customers in the United States and Canada only.

6. Data Retention

• Transaction and order records: up to 7 years for legal and accounting purposes
• Account data: retained for the life of your account and up to 2 years after closure
• Marketing data: retained until you unsubscribe
• Support communications: retained for 2 years

7. Data Security

Our store is hosted on Shopify, which maintains PCI DSS compliance. All payments are handled by Stripe at PCI Level 1, the highest available. We use industry-standard encryption throughout. No system can guarantee complete security, and we will notify affected users promptly in the event of a breach as required by law.

8. Your Privacy Rights

You can contact us at any time to access, correct, or delete your personal data, or to opt out of marketing.

California residents (CCPA): You have the right to know what data we collect, to delete it, and to opt out of sharing for behavioral advertising.

EU and UK residents (GDPR): You have the right to access, rectify, erase, or port your data, and to object to certain processing. International transfers are covered by Standard Contractual Clauses.

Canadian residents: Rights under PIPEDA apply.

Australian residents: Rights under the Australian Privacy Act apply.

To exercise any of these rights, email support@aevapets.com. We respond within 30 to 45 days.

9. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect data from children. If we become aware of such data, we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time. The revised date will appear at the top. For material changes, we will notify you by email where required. Continued use of our site after changes are posted means you accept the updated policy.