Privacy policy

1. Introduction

BrightWave Commerce LLC dba Aeva Pets ("Aeva Pets," "we," "us," or "our") is committed to protecting your personal information.

This Privacy Policy explains:

  • what information we collect
  • how we use it
  • who we share it with
  • your privacy rights

By using www.aevapets.com or purchasing our products, you agree to this Privacy Policy. If you do not agree, please do not use our Website.

2. Information We Collect

Information You Provide Directly

When you place an order or interact with our Website, we may collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely by Stripe)
  • Order history and product preferences
  • Customer support messages
  • Product reviews and testimonials

If voluntarily provided, we may also collect information about your dog such as breed, age, and weight.

Information Collected Automatically

When you visit our Website, we automatically collect certain information including:

  • IP address and approximate location
  • Browser type, device type, and operating system
  • Pages viewed, links clicked, and time spent on the Website
  • Referring website URL
  • Behavioral data collected via Google Analytics and the Meta Pixel

Much of this information is collected through cookies and similar tracking technologies. See Section 5 for more details.

This information helps us understand how visitors use our Website.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Provide customer support
  • Send marketing emails and SMS messages (with consent)
  • Display relevant advertisements through platforms such as Facebook and Instagram
  • Analyze website performance and user behavior
  • Improve our products and services
  • Detect fraud or unauthorized transactions
  • Comply with legal and regulatory requirements

4. How We Share Your Information

We do not sell your personal information.

We only share your information with trusted service providers that help us operate our business.

Shopify

Our e-commerce platform that hosts our online store and processes order data.

Stripe

Payment processor that securely handles your payment information. We never store your card details.

Klaviyo

Email and SMS marketing platform used to send transactional and promotional communications.

Meta (Facebook & Instagram)

Advertising platform used to measure ad performance and show relevant advertisements.

Shipping Partners

Carriers responsible for delivering your order. They receive only the information required for delivery.

Google Analytics

Website analytics tool used to understand how visitors use our Website.

We may also disclose information if required by law, legal process, or government request.

Some information collected through cookies and tracking technologies may be shared with advertising partners to deliver relevant advertisements and measure advertising effectiveness.

In the event of a business merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our Website and improve your experience.

Essential Cookies

Required for checkout and core website functionality.

Analytics Cookies

Help us understand how visitors interact with the Website.

Marketing Cookies

Used to show relevant advertisements through platforms such as Meta.

Meta Pixel

Our Website uses the Meta Pixel which allows Meta (Facebook and Instagram) to collect information about your browsing activity. Meta may associate this data with your Facebook or Instagram account to deliver personalized ads.

You can manage your advertising preferences through your Facebook or Instagram Ad Settings.

You may also control cookies through your browser settings. Disabling cookies may affect certain Website features including checkout.

By continuing to use our Website, you consent to the use of cookies as described in this Privacy Policy.

6. Email & SMS Marketing

Email

We use Klaviyo to send order confirmations, shipping updates, delivery notifications, and marketing emails (only with your consent).

You can unsubscribe from marketing emails anytime using the unsubscribe link included in every message.

SMS Marketing

SMS marketing is currently available to customers in the United States and Canada only. By providing your phone number and opting in, you agree to receive marketing text messages. Message frequency may vary. Message and data rates may apply.

To opt out, reply STOP to any marketing message.

For help, reply HELP.

Consent is not a condition of purchase.

7. Data Retention

We retain personal information only as long as necessary for business and legal purposes.

  • Order and transaction records — up to 7 years
  • Customer account information — while active plus 2 years
  • Marketing data — until you unsubscribe
  • Customer support communications — 2 years

When information is no longer needed, we securely delete or anonymize it.

8. Data Security

Our Website is hosted on Shopify, which maintains PCI DSS compliance. Payments are processed by Stripe, which is PCI Level 1 certified. We implement industry-standard security measures to protect personal information.

While we take reasonable steps to protect your personal information, no internet transmission or storage system can be guaranteed to be 100% secure. In the event of a data breach, we will notify affected users as required by applicable law.

9. Children's Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that such data has been collected, we will delete it promptly.

10. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Receive a copy of your data in a portable format
  • Opt out of marketing communications

To exercise any of these rights, contact us at support@aevapets.com. We will respond within 30 days.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act including the Right to Know, Right to Delete, and the right to opt out of sharing for behavioral advertising.

We do not sell personal information.

To submit a CCPA request, email support@aevapets.com with subject line: CCPA Privacy Request

We will respond within 45 days. We will never discriminate against you for exercising your privacy rights.

EU & UK Residents (GDPR)

If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR. These include:

  • Right to Access — obtain a copy of your personal data
  • Right to Rectification — correct inaccurate or incomplete data
  • Right to Erasure — request deletion of your personal data ("right to be forgotten")
  • Right to Restriction — request that we limit how we use your data
  • Right to Data Portability — receive your data in a structured, machine-readable format
  • Right to Object — object to processing of your data for direct marketing purposes
  • Right to Withdraw Consent — withdraw consent at any time where processing is based on consent

Our legal basis for processing your personal data includes: performance of a contract (order fulfillment), legitimate interests (fraud prevention, analytics), and consent (marketing communications).

To exercise your GDPR rights, contact us at support@aevapets.com. We will respond within 30 days.

You also have the right to lodge a complaint with your local data protection authority. UK residents may contact the Information Commissioner's Office (ICO) at ico.org.uk. EU residents may contact their national data protection authority.

Canadian Residents (PIPEDA)

If you are located in Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to access and correct your personal information. Contact us at support@aevapets.com to exercise these rights.

Australian Residents

If you are located in Australia, your personal information is handled in accordance with the Australian Privacy Act 1988. You have the right to access and correct your personal information. Contact us at support@aevapets.com to exercise these rights.

Do Not Track

Our Website does not currently respond to Do Not Track signals from browsers. You may limit tracking through your browser's cookie settings as described in Section 5.

11. International Data Transfers

Aeva Pets is operated and registered in the State of Wyoming, United States. When you place an order from the UK, EU, Canada, Australia, or any other country, your personal information will be transferred to and processed in the United States, where our service providers (including Shopify, Stripe, and Klaviyo) operate.

For transfers from the EU or UK, we rely on recognized legal mechanisms including Standard Contractual Clauses (SCCs) where applicable through our service providers. By using our Website, you acknowledge and consent to this transfer.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We recommend reviewing their privacy policies before sharing personal information.

13. Changes to This Policy

We may update this Privacy Policy periodically. When changes occur, the updated policy will be posted on this page with a revised effective date. For material changes, we will notify you by email where required by applicable law. Continued use of the Website after any changes indicates acceptance of the updated policy.

14. Contact Us

If you have any questions regarding this Privacy Policy, please contact:

Aeva Pets (BrightWave Commerce LLC)

Email: support@aevapets.com

Website: www.aevapets.com

Address: 30 N Gould St Ste R, Sheridan, WY 82801, United States